So what’s the subject line Why People Are Tired Almost All the Time really about?
As an entrepreneur, the biggest and most persistent challenge I’ve ever faced is living and working on the constant precipice of burning out in the face of success; with the low grade distress that comes from feeling progressively more fatigued despite eating super healthy and staying fit.
Frankly, at various points in my life, it seemed like I was feeling tired all the time and it’s what drove me to learn more about human performance, lifestyle and ultimately the study of personal energy management. About 15 years into my career, I started a new company to help solve this problem, and today that company is called Performance Lifestyle®, Inc.
Along the way of developing the company we have today, my entrepreneurial tendencies remained diverse for a host of driving reasons we can’t get into here. Simply put, not only was Performance Lifestyle a big idea, there was just so much opportunity to create the many solutions this new paradigm for successful living offered and I indulged.
In addition to writing and publishing a book (the first of several) about revealing and resolving performance addiction and the hidden challenge to a balanced, healthy, high achieving life; I also attempting the launch of a social network (yes, I actually tried doing this a few years after Facebook launched) and then eventually created Nutrient Rich Superfoods. This is a natural product brand that may have inspired you to join our newsletter list.
The interesting thing was, despite, eating in the healthiest way there is, and teaching thousands of people how to eat, think and live better, to be healthy and perform at the levels they’re capable of; I was still tired all the time.
Isn’t that amazing? It’s as if because I was talking about the subjects of personal energy, performance and lifestyle management all the time, I should therefore not have the problem. Yet, I did because I still had so much going on, at times I felt like I was barely hanging on.
Well, in retrospect it came down to three things:
- While I’ve known how important sleep and rest are for quite a long time, and have done pretty well at prioritizing both; despite espousing the need for recuperation in a big way, I never really had personal energy renewal at the core of my lifestyle. Meaning, I would sleep well and periodically nap, but I would spend way more energy than I was recuperating; and sleep alone at the end of the day or a nap when I was forced to, just wasn’t enough.
- While sleep is a defacto lifestyle behavior for everyone, for somewhere between 5-10 hours per day (unless you’re Donald J Trump and you sleep only 3-4 lol), I found that I didn’t really know much about the nuances of managing personal energy in my hard charging life. How else could I explain the difficulty I would have with sleep, taking breaks, napping and the limited number of rejuvenation periods (vacations) in my life.
- It builds upon what I said in number one. I was spending way more energy than I was recuperating and this was in large part the result of the too many goals I had set for my company, and my strategy for achieving them. It was simply unmanageable to say the least if I was going to live that balanced and healthy, high achieving life; but somehow I convinced myself that I would get a handle on it. I didn’t, for many years, and not until fairly recently.
It was those realizations that prompted me to make some big life decisions, which today have influenced how we run our company.