and the Evolution of Performance Lifestyle
co-author of “the curse of the capable”
creator of the performance lifestyle®
I started overachieving, from a young age.
Growing up in a modest, middle-income family, I quickly realized the value of having my own money. At just nine years old, I embarked on my entrepreneurial journey, running a small business alongside my studies, sports activities, and the challenges of growing up.
By the time I turned 19 and entered college, I had already accumulated a decade of experience as a business owner. Not only was I managing my own enterprise, but I had also purchased my first gym, which operated for a staggering 19 hours a day. By age 21, I co-founded a chain of gyms, solidifying my position as a successful entrepreneur, or so I thought.
While my friends were just beginning their post-college endeavors, I was facing my first encounter with burnout.
Despite being praised for my driven and ambitious nature, I couldn’t understand what was driving me so relentlessly or why I felt so mentally and physically exhausted.
Fatigue was often dismissed as an excuse during the ’80s and ’90s, but it’s a legitimate concern that should not be ignored in today’s society.
During that time, I started questioning myself, wondering if something was wrong with me. So I turned to personal development thinking I needed to improve my psychology; and true to form, I learned to push through fatigue with “mental toughness” from various gurus.
I was an amateur bodybuilder living the typical fitness lifestyle at the time, so it was a “fitting” mentality.
Then the Internet came along, and suddenly I had access to an overwhelming amount of information and more than enough opportunity. As a result, I became increasingly engaged and occupied. However, the more responsibilities I took on, the less time I had to prioritize self-care, my physical health, and my overall well-being.
At a certain point, I lived with constant performance anxiety, which I later discovered resulted from my depleted energy levels; always immersed in various activities such as learning, working, training, and socializing, never allowing myself to take a break and recover.
Resting, restoring, and rejuvenating were completely foreign to me. The prevailing narrative was ‘keep up and keep going,’ else you’ll miss out. And that mindset became my curse.
I had to give rise to a new lifestyle.
Discovering Performance Lifestyle
The mission was to address the underpinnings of why I, and so many driven, achiever-types, experience constant tiredness and fatigue, as well as deteriorating mental and physical health, despite their success.
I aimed to discover a comprehensive solution that truly encompassed all the essential lifestyle skills one would need to know to manage their energy “like a pro.”
While searching the Internet for insights into human performance in professional athletics, I came across the concept of “Performance Lifestyle.” It originated as a support service that helps athletes eliminate distractions holding them back from balancing success both and outside of their sport.
I found the idea intriguing, inspiring and quickly realized that you didn’t have to be into sports or even a fitness enthusiast to live with that mindset. It was also the perfect lifestyle concept for what I was attempting to emerge.
In today’s tech-driven performance culture, we all face endless distractions and relentless demands on our time and energy, as entrepreneurs, business owners, professionals, parents, students, or athletes, and it creates a dilemma:
The busier we get, the less time we have to take care of ourselves and our bodies leading to tiredness and fatigue.
And that fatigue is one of the primary underlying cause of virtually all human dysfunction, from negative thinking and depression to addiction, to poor habits, premature wear and tear and aging…
But I didn’t stop there, while seeking the solution, I went even deep on the problem, when I discovered a book called “Performance Addiction: The Dangerous New Syndrome and How to Keep It from Ruining Your Life.”
I realized that if I wanted to learn how to live a performance lifestyle, and share it with others, I had better understand what performance addiction is.
It revealed the cultural addiction that explained why I and so many others, drive ourselves so hard, and cope with stress, in ways that create more stress and fatigue, not more energy and freedom.
Intrigued by the topic, I reached out to the author, a Harvard Psychologist, and together we co-authored a follow-up book called:
The most striking thing I learned was this:
Performance Addiction is in fact a more extreme version of “Keeping up with the Jones’s” and the only “addiction” you will be applauded and rewarded for.
It’s a subtle addiction, and even in it’s extreme, you may not even realize you have a problem, but achieving your goals to secure praise, love and respect… from others, can have serious consequences, and yes, it can cost you your life.
The Antithesis of the Performance Addicted Life.
Not everyone is as performance addicted as I was. It took me nearly twenty years and over $3,000,000 to break free from performance addiction and its consequences.
But many success-oriented people struggle with finding the time to take care of themselves, their bodies, and their lives.
And the truth is, it’s because they’ve never made the key underlying Shifts, that make changing, improving and optimizing the way they live possible.
To live a healthy, Performance Lifestyle, you’ve also got to break free from “The Curse” that capable people suffer with.
Making that shift, changes your life for the better forever, and when you do, like I did, you’ll start living the antithesis of the performance addicted life.
You’ll stop grinding and over achieving, and instead, embrace the performance lifestyle mindset and skill sets healthy high achieving people who thrive, know and live by.
Who is this for and why would you want to upgrade your lifestyle?
As I’ve shared my story and the discoveries I made, more and more men and leading women, have come forward and expressed their desire to overcome their own mounting fatigue… and live the healthy, high achieving life.
They opted out of the old way, all the default inertia and the path of least resistance, never complaining or explaining, while experiencing physical and psychological pain that diminishes their joy and longevity.
Mostly in the second half of their work life and maybe even life it self, they’ve wanted to learn the new way and they don’t want it to take decades.
So I started to share The Rise of a New Lifestyle insights, and the 5 Shifts, that make lifestyle transformation and life in all it’s fullness possible.
Performance Lifestyle [PL]
Start Living the Healthy, High Achieving Life
Today my company, Performance Lifestyle Inc., is dedicated to helping driven people become proficient at staying energetic and disease-free, performing at full capacity, and achieving at the levels they’re capable of, well into the future.
The Performance Lifestyle community is organized around The Rise of a New Lifestyle Digest, delving into the transition out of old lifestyle paradigms, into next level biohacking and optimal living. We serve men and leading women entrepreneurs, business owners, and professionals on how to live the healthy high achieving life, with PL365™ training and group coaching.
As the founders of REGENUS CENTERS we also help our clients and customers unlock the body’s resilience to bounce back from stress, pain, and fatigue with proactive retail, on-site, and at-home biotech solutions that accelerate energy recovery and improve health and performance.