About thirty years ago, at a time when I was an amateur athlete, and gym owner, I made a discovery that changed my life for the better forever. It was the mid to late 1980s, the “Golden Era of Bodybuilding” and the rise of the fitness-lifestyle, which I was living at the time, was in full force. Training and exercise were the focus. Nutrition was necessary, but it was mostly about building muscle and to some extent, burning fat. Down deep though, I somehow knew the way I was eating was coming at the cost of my health as it was far from the whole foods nutrient-rich diet we understand today. Other aspects of lifestyle were barely talked about back then.
One day, at my facility, I received a rag magazine called the ‘Health Reporter.’ Its author bought a mailing list, and my hardcore bodybuilder’s gym was on it; likely, mistakenly. It spoke of the principles of health, which I had never heard before and what a healthy lifestyle was all about it. Focused primarily on nutrition, it had a profound impact on me, and there was no turning back.
Not one to kick wisdom to the side, and within a matter of a year, I sold my gym, started studying health and evangelizing about a whole foods nutrient-rich diet. It transformed me, prompting me to lose over 75 lbs., and re-build my body, now in a healthy way. It would also change the rest of my career.
Soon enough, I learned about a little known, but a long-lived organization called the Natural Hygiene Society, now called the National Health Association. It publishes Health Science Magazine, and its Dr’s and Physicians, focus on the science of health through healthy living. It was there that I discovered, the foundation of my future work and Joel Fuhrman MD—a world class athlete, who first understood health and human performance before becoming a medical doctor specializing in nutritional excellence.
I remember saying, “ wow, that guy has got it right, and he’s going to influence a lot of people including me!”
At various points throughout my career, I helped Dr. Fuhrman with his books, and at one point the launch of DrFuhrman Online, which is today, the home of the Nutritarian Diet; the paradigm-busting, intelligent approach to eating that is helping millions of people live longer and live better worldwide.
And so, it came to pass. Dr. Fuhrman is one of the most prolific thought leaders, researchers, and practitioners of nutritional excellence in the world. He re-wrote the book on nutritional excellence and is the author of the mega-bestsellers ‘Eat to Live’ and ‘Eat for Health’ among six bestselling books like ‘Super Immunity,’ ‘Disease Proof Your Child,’ ‘Fasting and Eating for Health’ and ‘Fast Food Genocide.’
Dr. Fuhrman is also the founder of the Nutritional Research Foundation, publishing groundbreaking research on the impact of nutrient-dense, plant-rich diet-style on disease conditions most people attribute to gender or age when they’re not; they are caused by what you are eating.
In my career, and as a natural innovator, and lifestyle entrepreneur I wanted to answer the question—how do you live a balanced and healthy lifestyle while achieving even your most ambitious goals?
Learning how to eat a “whole foods nutrient-rich” diet inspired me to give rise of a whole new lifestyle paradigm that included, but went well beyond nutrition and fitness; applying the new paradigm of ‘living better’ to all the essential aspects of healthy human performance and the lifestyle that bridges the gap between one’s health and success.
In modern-day society, rife with excess stress and fatigue, I’ve learned first-hand, knowing how to do that is the vital skill set. That’s why you are now learning about the Performance Lifestyle® and Performance Lifestyle nutrition, which has a whole foods nutrient-rich diet built right in.