Healthy High Achiever Blog

I just read one of the most brilliant ads ever!

It was in this week’s Wall Street Journal. An ad by the Select Comfort Company, for their Sleep Number Bed.

Here’s what it said:

BEING TIRED IS NOT NORMAL. Feeling like you need to wake up right after you wake up - not normal. Requiring stimulants to toast break in the morning - not normal, and quite frankly, a little sad.

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

CAFFEIN WON’T FIX TIRED. A quintuple-shot latte will prop your eyelids open long enough to butter your bagel, but two hour later tired is back. And this time it’s mad!

How about an energy bar, a power smoothie, a beverage with a picture of an animal skull on it - hey, how about CAFFINATED MINTS?!!

Dagnabbit. A little wine might help, or there this new pill that’ll put you right out. You’ll just need more coffee so you won’t be groggy, then a little something to stop the twitching from all the caffeine, throw in that new African stimulant root, a pill with speakers in it, listen to dolphins mating - stop it. That’s tired thinking and it will get you nowhere. Here’s an idea: Let’s stop trying to wake ourselves up and, instead, find a better way to sleep.

This articles goes on to talk about the Coil Spring Mattress… my parents have one of these and they love it!!

But what I really like about this ad besides its bold expression about the truth, is that it introduced an idea similar to the term "diet speak" that I use regularly to describe the house of cards conversation the diet industry maintains to keep you dieting. In this case it’s called "tired talk" and it’s the conversation the stimulant industry maintains to keep you caught up, consuming their "exhausting products".

Most people suffer from "Tired Talk". I know this, I suffered from it for years, thinking there was nothing I could do about it and that was a lemming mindset. All that thinking did, was drive me further off the cliff.

Tired talk is all that stuff you’re saying when you’re tired, and then defaulting to all that stuff the Select Comfort company is talking about above. The only way to increase your energy is to recuperate!

Download the Performance Lifestyle Manifesto and test drive the method for getting completely free of "Tired Talk" and getting your energy back. The real lifestyle solution. It’s the Performance Lifestyle Formula For Breakthrough Energy.